A start up initiative.

Off the back of her design career, Danela has set up “Mother Beena” an initiative to bring the fundamental principles of design to young people in rural and underprivileged areas. Through upliftment to existing establishments and empowerment through knowledge of design and the process she hopes to share her love of the world of design, in all it’s forms.

Represented by the bee, a vital component to the eco system in generating creation for the next season. Beena is also a symbol for the 3rd branch on the tree of life. She is a mother and stands for creation, knowledge, wisdom and compassion, and symbolizing with the triad, 3, the beginning, the middle and the end; which is the perfect parallel for the process of design.